🎁 Free resources

Marketing Strategies That Actually Sell

Practical guides from 20+ years of building websites, videos and campaigns for small businesses. Read them, apply them — and sell more.

Sales funnels Irresistible offers Value proposition Business model Online payments Brand clarity

Guides

8 strategies we use with our own clients

Short, practical and free. Each one is a framework we apply when we plan a website, a video or a campaign.

01 · Sales

The 7-step sales funnel

A funnel turns strangers into repeat customers. Your website, social media and videos each play a part:

  1. Attract with ads, social posts and video.
  2. Capture interest on a landing page or WhatsApp.
  3. Nurture with useful, trust-building content.
  4. Convert with a clear offer and easy checkout.
  5. Upsell a premium version or add-on.
  6. Downsell a lighter option to those who said no.
  7. Follow up and ask for reviews and referrals.
02 · Sales

How to make irresistible offers

The key to selling more at higher prices. Inspired by Alex Hormozi's $100M Offers, we look at four parts — product, market, price and offer — and raise the perceived value:

  • Make the dream outcome crystal clear.
  • Increase the customer's confidence it will work (proof, guarantees).
  • Reduce the time until they see results.
  • Reduce the effort it takes them (done-for-you, bonuses).
03 · Strategy

Your value proposition on one page

Using Strategyzer's Value Proposition Canvas, map what your customer needs against what you offer:

  • Customer side: their jobs to be done, their pains and the gains they want.
  • Your side: your products, how they relieve those pains and how they create those gains.
  • When both sides match, your website copy almost writes itself.
04 · Strategy

Your business model on one page

The Business Model Canvas puts your whole business on a single sheet, in nine blocks:

  • Customer segments, value propositions, channels and customer relationships.
  • Revenue streams and cost structure.
  • Key resources, key activities and key partners.
  • Perfect for spotting where a website or video can grow sales fastest.
05 · Strategy

Test a business idea with a website

Find out whether a product or service will sell — before you invest in building it — quickly and at low cost:

  • Build a simple landing page that describes the offer.
  • Send a small, targeted ad budget to it.
  • Measure real interest: clicks, sign-ups, messages or pre-orders.
  • Keep, tweak or drop the idea based on data, not guesses.
06 · Websites

Choosing an online payment gateway

Getting paid on your own website builds trust and closes sales 24/7. We've integrated gateways such as:

  • Stripe and PayPal — cards and wallets, worldwide.
  • WeTravel — built for tour operators and travel deposits.
  • Local gateways and QR payments in Latin America.
  • One tourism client passed $70,000 in sales in 3 months this way.
07 · Websites

How we build a website that sells

A beautiful site isn't enough. Here's the order we work in, and why:

  1. Strategy — who you sell to and what makes them buy.
  2. Sales copy — the words come before the design.
  3. Design & video — visuals that support the message.
  4. Conversion tools — payments, WhatsApp, forms, SEO.
  5. Launch & improve — measure and keep optimizing.
08 · Branding

Brand clarity: clarity is everything

Before any website, video or campaign, your message must be clear. Answer these in one sentence each:

  • Who is your ideal customer?
  • What problem do you solve for them?
  • How is life better after working with you?
  • What is the one action you want them to take?

For tour operators

Free tour package template

Many tour packages don't sell because the information is incomplete or hard to follow. This professional template helps you organize each tour so it's ready for your website, PDF and WhatsApp:

  • Business details and tour information
  • Day-by-day itinerary
  • What's included and traveler requirements
  • Prices, conditions and photos
📋

Tour Package Template (Word)

Free download from our Spanish-language site, Riquezas Multimedia. The template is in Spanish.

Download the Template

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